The Hypodermic Needle Model - P3

The Hypodermic Needle Model explains how an audience reacts to mass media. It suggests that the audience passively receive the information from media sources such as the internet and don't try to process or question the data they have received. Basically the theory suggests that information simply passes into the mass conscious of the audience unprocessed despite the intelligence of the individuals who receive the message. So the audience are largely influenced by media and are easily manipulated and can be controlled.  This occurs because the audience are passive while they receive the information.