Market position is the rank of a brand or a company which depends on the volume of sales compared to other companies in the dame industry. we would be talking about the media market in this case. The company which has the highest output will have the highest market share. Its important to know about market share because it allows the firms to make decisions regarding the prices of its products, etc.
Universal is currently on the fifth position from the list of all studio market shares. They have 12.6% of the market share which is fairly close to the leading companies and a total gross profit of $510 million. In 2014 they have made four movies. The top leading companies are the Warner Bros, Sony/Columbia, Buena Vista and the 20th Century Fox having only 2-5% more market share than Universal. This year Universal is not doing as well as in 2013 when they had 13.1% of the market share and had the 3rd rank. As you can see the differences between the top companies are fairly small. The Universal does not have a specific genre that it is targeted at.
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