A distribution channel is a chain of firms and individuals who's objective is to get a media product or service from the producer to the consumer. They are responsible for distributing the product into the market. It is important to know the distribution channels to be able to get a media product out into the market as quickly and easily as possible when required.
When a movie first comes out it would first be shown in the cinemas so that people could only watch it once when buying a ticket and to watch it again they would have to buy another ticket. After a few weeks the film stops showing in the cinemas. After a few months the movie would be available for purchase or rent on dvd's. Later on it will be available on video on demand, premium television and later on on basic cable.
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