Competitors in a media market are rival companies who are in the same market and therefore their products are similar to yours. It's important to be aware of the competition so that the company can make their decision or react to the actions of another company.
The main competitors of the company are Warner Bros, Sony/Columbia, Buena Vista, 20th Century Fox, Paramount and Lionsgate. They are all in the top ten of the studio market share. we are going to take a close look at the Warner Brothers which currently and as the year before have the highers market share. This is due to them having a very wide range of genres what means that the target audience is greater. Warner Brothers also own the Harry Potter franchise that is constantly bringing them profits.
Below you can see the top 8 movies of 2014 made by Universal.
As you can see below Warner Brothers have produced a couple of very successful movies in 2014. The Lego Movie for example has the same gross profit as the top two movies of Universal combined.
So Universal produced quite successful movies which have very large gross profits but Warner Brothers simply has more popular movies. Warner Brothers were founded and started working a little earlier than Universal so they might have more experience. They use a wide range of movies for example the Lego movie is a kids film and the Godzilla is an adults film so they already have a two different but large age groups.
The main competitors of the company are Warner Bros, Sony/Columbia, Buena Vista, 20th Century Fox, Paramount and Lionsgate. They are all in the top ten of the studio market share. we are going to take a close look at the Warner Brothers which currently and as the year before have the highers market share. This is due to them having a very wide range of genres what means that the target audience is greater. Warner Brothers also own the Harry Potter franchise that is constantly bringing them profits.
Below you can see the top 8 movies of 2014 made by Universal.
As you can see below Warner Brothers have produced a couple of very successful movies in 2014. The Lego Movie for example has the same gross profit as the top two movies of Universal combined.
So Universal produced quite successful movies which have very large gross profits but Warner Brothers simply has more popular movies. Warner Brothers were founded and started working a little earlier than Universal so they might have more experience. They use a wide range of movies for example the Lego movie is a kids film and the Godzilla is an adults film so they already have a two different but large age groups.
No comments:
Post a Comment