Hegemonic Model - P3

The hegemonic model is associated with domination in communication. The model of communication states that the elite of the society what idead dominate the public sphere. These can be huge ideas such as race-superiority capitalism or democracy or any other social norms. The idea was first introduced by Antonio Gramsci in the 1930s when he argued that the social elites such as the church were telling people how to live. This was done to keep control over the economical and political sector in the public sphere.