Age - P3(b)

There is a range of age groups which have both similar and very different interests. It is important to know what age group the movie is aimed for due to the age restrictions and the content in the movie which should be interesting for a particular range of age groups.

Children under the age of 12 are not allowed to watch this movie by the British Board of Film Classification because of the violence and bad language. So the age group up to 12 years old can be excluded straight away. All age groups from the age of 12 can be included in the list because of the type of this movie. Its an action comedy so it will be interesting to watch for the action by the younger age groups and the comedy part of the movie will appeal to the older age groups. So this can be classified as a family movie which a family can watch together because it will be interesting for all members.

Lifestyle - P3(c)

Lifestyle is the way in which a person lives, it might be very busy that a person will not have hat much time to spend watching the media or be free in which case a person will have a lot of time to acces different types of media. So it is important to know the lifestyles of people who the media is aimed for.

Whether a person will choose to watch this movie or not depends on their lifestyle. A very busy director for example will probably be less likely to watch this movie because of the lack of time, so he will not have the free time to watch this movie. Someone unemployed for example who is sitting at home and claiming unemployment benefits will be more likely to watch this movie because they have more free time during the day. A student in school will not have a lot of work to do after school so he will be able to watch this movie because he has the time for it.

Spending Power - P3(d)

The spending power of a person will determine whether he will be able to see the movie. If someone can not afford to pay for a cinema ticket to watch the film then they will not be able to watch the movie. On the other hand today it is possible to get all the movies off the internet so no money are required for that. So people who can't afford a cinema ticket can just watch it on the internet.

Distribution Channels - P4(a)

A distribution channel is a chain of firms and individuals who's objective is to get a media product or service from the producer to the consumer. They are responsible for distributing the product into the market. It is important to know the distribution channels to be able to get a media product out into the market as quickly and easily as possible when required.

When a movie first comes out it would first be shown in the cinemas so that people could only watch it once when buying a ticket and to watch it again they would have to buy another ticket. After a few weeks the film stops showing in the cinemas. After a few months the movie would be available for purchase or rent on dvd's. Later on it will be available on video on demand, premium television and later on on basic cable.

Advertising - P4(b)

An advertisement is an announcement or notice which is created for promoting a media product to the consumers. Adverts are important because without them consumers would be unaware of the new released media products and would have no incentive to purchase them.

This movie will be advertised in many different ways. Before the release in the cinemas the movie is going to be advertised on billboards and on the on the internet on such websites as YouTube and other media websites. A trailer video will be realsed showing the main parts of the movie to capture the audiences interent. The trailer will be shown on the television and such websites like YouTube. Billboards with a picture from the movie and the release date of the movie will be placed in places where billboards can be placed.

The product’s impact and effect on the audience - P5(a)

The product has no real effect on audience which are quite old because they are already formed, went through life and they would just watch this movie to have a good time. The younger generation though that are watching the movie would be influenced by the movie. The police that in the end win can be a good role model for the children because it will teach children that it's bad to deal with illegal things such as fake passports. On the other hand children can be impressed by all the guns in the movie and the violence and can attempt to copy this behaviour. So they might attempt to shoot someone. Also following this story children might thinks that video games can teach you everything that will be useful in a life situation. It may lead to them playing the video games too  much.

Relevant issues of representation - P5(b)

There are many different types of social groups represented in the movie and all of them have different stereotypes which are being showed in the movie.

Bikers in the movie are being showed as big, tough guys. The all have beards, wear leather jackets and sunglasses. In the movie a female biker is confused to be a man because of her rough appearance. They all look very agressive and shown as being a family which helps each other. So for example when a group of them is being asked to move more than twenty bikes come by to deal with the situation.

There is a lot of violence in the gang groups which deal with illegal things such as fake passports. The all have heavy guns and are not afraid to use them. When they are meeting a lot of violence is present and bad language is used. So the gangs are being shown as very tough and violent and they are ready to shoot each other if something goes wrong.

The police detective is shown as having a very strong personality and he is playing by his own rules. He is also very rough and tough. He used bad language to show his emotions and raises his voice a lot. He is shown as cheeky and tough.

Relevant legal and/or ethical issues - P5(c)

Ride along is an action comedy that is classified as 12 by the BBFC for the violence present and the bad language which can  be classified as offensive material.

There are several scenes where violence is present. The main character is often very rough when asking something from the suspects. There is a scene which includes a lot of shooting and explosions that can influence children in a bad way and encourage them to shoot guns. There is a hostage situation and details of how people are shot with bullets and all the blood coming out. Due to these various scenes the movie was rated 12 by the BBFC.

There might be some ethical concerns because most of the actors are african american and a stereotype could be seen by people. So a problem might occur if people get the wrong idead of something and stereotypes will form.

There are no copyright issues with the movie. Although the idea of a detective with his sidekick fighting crime is being used in this movie the script does not include any idead that cannot be used or have already have been used in a film. So the general idea was already used but this particular movies script does not appear in any other movies.

Role of relevant regulatory bodies - P5(d)

The film industry is required by law to comply with individual agency codes to ensure product is suitable for the public market and individual consumer use. The film for example has gotten a rating of 12 by the British Board of Film Classification what means that the movie is only allowed to be watched by people over the age of 12. This is bad for the producers because that decreases their potential audience and decreases the number of film copies sold.

Ofcom - focuses on communication, they regulate such sources as tv, radio, mobiles, etc

British Board of Film Classification - agency that classifies the movie on a rating depending on the content present in the movie

British Video Association - agency that represents the interest of publishers and the owner of the rights fro various movie ideas.

Film Distribution Association - agency responsible for theatrical distribution of movie in the UK

Press Complains Commission - agency that deals with various complaints about the content of media such as newspapers and magazines.